SHRM Advocacy

I was asked to develop a brand and website for the lobbying arm of SHRM. As a non-partisan organization, the brand needed to balance the left and the right. Traditionally, SHRM Advocacy's audience was older and more traditional but with the new brand and site, we were appealing to our base audience while attracting new, younger members.

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Work Samples

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Advocacy Brochure Cover
Advocacy Brochure Interior
SHRM Advocacy Homepage
SHRM Advocacy Issue Page
SHRM Advocacy Take Action Page
Convention Bingo