SHRM Foundation Brand Refresh

I was asked to realign the SHRM Foundation brand as a child brand of SHRM proper while retaining the brand equity developed over the past three years. The goal was to elevate the visual design to compete with other notable non-profits. The final deliverables were a revised brand architecture and guide along with three microsites for immediate marketing use.

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Work Samples

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Apprenticeship Landing Page
Veterans Donation Page
Veterans Resources Page
Apprenticeship Microsite